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How Branding can help UX projects
Branding, understood as a Brand strategy and communication can be of great help and should be one of the aspects to take into account when developing UX, UI and SD projects.
“Mobile First” Branding
A focused brand is a better brand: a Mobile First Strategy helps develop brands which communicate their essential values rapidly, simply and without clutter.
Can I see myself as others see me?
What use can we make of knowing the opinions about your brand? and who can you turn to to discover them?