CLIENT NAME: Ágora POS
PROJECT NAME: Product typologies for Ágora Complete Systems
PROJECT TYPE: Brand & Product Strategy
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Definition of products and services based on research of consumers’ real needs
The project, in addition to defining the products/services, defined the possible combinations of Software, Hardware and Value Added Services. The project also defined the opportunities of Bundles, Cross-selling and Up-selling
CLIENT NAME: APQ Web Analyst
PROJECT NAME: APQ personal brand design
PROJECT TYPE: Design of Branded Elements
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Personal Branding is increasingly more and more important in latching on to a niche and telling the world about your value proposal
For APQ Web Analyst we designed and developed the principal Visual ID and applied it to 3 social media platforms (Linkedin, Twitter and Facebook) as well as PPT templates and business cards
CLIENT NAME: Armanext
PROJECT NAME: We LOVE Armanext
PROJECT TYPE: Day-to-Day Brand Communications
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Many companies do not have in-house branders, communicators and designers. Agencia YOU proactively gives support to Marketing Directors who need someone to handle their Day-to-Day Brand Comms.
For Armanext we have developed the following: Newsletters, PPT Presentations, Social Media posts, Reports & Articles, Web updates, Emailings, Events, Signage, Press Ads, Internal communication. All this while developing their Brand and Visual Identity
CLIENT NAME: Bahia Bazaar
PROJECT NAME: UX & Interaction Design, Graphic Design and Branding improvements
PROJECT TYPE: Brand Consulting/Troubleshooting
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E-Commerce platform Bahia Bazaar knew they had room for improvement but were not sure where the issues were.
For this client we looked at 3 different aspects: UX & Interaction Design: New content structure, navigation and wireframes. Graphic Design: we revised the logo, design elements, colours and images. Branding improvements: these included Brand Story & Uniqueness, Storytelling, Tone of voice, Contents and Channels
CLIENT NAME: CognoGeo
PROJECT NAME: 361º Brand User Experience (online & offline)
PROJECT TYPE: Strategy & Visual Identity Design
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Starting from the initial Brand Construction Pyramid and Brand Value Proposal and ending with all the creative content for a Brand Launch
For this client we developed the whole branding process. This included an initial brand strategy phase followed by a Visual Identity design process and, finally, the complete development of contents both written and visual.
CLIENT NAME: IGT Microelectronics, S.L.
PROJECT NAME:
PROJECT TYPE: Brand Strategy & Visual Identity Design
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IGT Microelectronics needed to move into a new market segment. We helped define the strategy and create a new brand by leveraging its heritage.
For this client we investigated and interviewed all types of Stakeholders including company directors, sales force and end clients. This gave us all we needed to successfully develop a cohesive strategy and a Visual ID to match.
CLIENT NAME: Katia Dental
PROJECT NAME: e-commerce project for Katia Dental
PROJECT TYPE: Brand Consulting (e-commerce) & Troubleshooting
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Katia Dental had an e-commerce website that, for different reasons, required several improvements.
For this client we covered the following aspects: Benchmarking, Research with Key stakeholders including users/customers, management and Research of different e-commerce platforms. Our deliverable included recommendations as to which ERP is best and UX improvements.
CLIENT NAME: Manuela Vos
PROJECT NAME: We love Manuela
PROJECT TYPE: Visual Identity Design
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Katia Dental had an e-commerce website that, for different reasons, required several improvements.
Manuela Vos is passionate about sports, nature and adventure. Unfortunately, in 2021, an accident while mountaineering left her a quadriplegic. Her hard recovery and her difficult adaptation process is an inspiration to behold. We, at Agencia YOU, feel privileged to support Manuela by developing her communication. Please check out and support Manuela’s web http://manuelavos.com/
CLIENT NAME: Neyen.io
PROJECT NAME: Neyen Communication Strategy
PROJECT TYPE: Visual Identity Design Day-to-Day Brand Communications
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Like many other companies, Neyen had to make themselves Top of Mind to their to principal audience of Government Representatives, Policy Experts, Development Bank and Multilateral Financial Institutions’ high-end employees
For this client we developed, produced and tracked posts and articles which appeared in Linkedin as well their own web. The follow-ups allowed us to focus and pin-point each successive content according to its subject and target.
CLIENT NAME: Ozone Management Consultancy
PROJECT NAME: Ozone Brand Meaning & Strategy
PROJECT TYPE: Brand Strategy
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For the bilingual (English/Arabic) company Ozone Management Consultancy a full Brand Meaning & Strategy project was developed and delivered.
The project covered the following aspects: Mission, Culture, Voice & Tone, Unique value proposition, Audience, Competitors & Positioning, Brand Messaging, Business tagline, Identity Design Recommendations
CLIENT NAME: Sara Guerrero Custom Rugs
PROJECT NAME: e-commerce Brand Strategy & Troubleshooting
PROJECT TYPE: Brand Strategy
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In order to develop a full Brand Route Map we looked at the brand’s Positioning, web presence, Social Media and what type of brand Sara Guerrero should veer towards.
This project included Brand Troubleshooting where we investigated and detected the brand’s weaknesses, Market research where we discovered new possibilities and Audience investigation where we sat down a spoke to a cross-sections of the brand’s current and future clients and discovered what their needs really are