BRAND STRATEGY

A Brand Strategy is like a route map, plan of action or procedure for your brand whichever type or sector it may be: B2B, B2C, Retail, e-commerce, Product-based, Service-based, Financial, Consulting, etc.

Not having a clear Brand Strategy, or having and incorrect one, will cause you to waste your time, resources and money.

Our constant is that we will always focus on transforming your brand to get even closer to your public’s needs.

We develop 2 types of brand strategy:

361º BRAND USER EXPERIENCE

This service offering contains the full Brand User Experience methodology and delivers a complete 361º online and offline branding strategy. Why 361º? because we cover all the brand’s assets and touchpoints and go 1 degree further.

DIGITAL BRAND USER EXPERIENCE

This service offering focuses on the online and digital aspects of the brand. This means that the brand’s digital assets (web, emails, social media, online contents, etc.) are streamlined into one coherent direction.

NOT SURE WHICH TYPE OF SOLUTION YOUR BRAND NEEDS?

DIGITAL BRAND MARKETING

All the steps needed to develop a full year of all on-line Marketing activity

BOTH OF THESE BRAND STRATEGIES COVER THE FOLLOWING ASPECTS:

CONTENT STRATEGY

What content should we develop, who is it aimed at and which channels are best for the brand? We answer all your content related questions

RE-BRANDING

What aspects of your brand are its legacy and which aspects need to be renewed? We answer all your Re-Branding questions

INVESTIGATION AND POSITIONING

We investigate what will make your brand stand out among its peers and what aspects will ensure its chosen by your target

WE HAVE DELIVERED STRATEGY PROJECTS FOR...

BRAND STRATEGY FAQ’S

Q: What is Brand User Experience?

A: Brand User Experience is a methodology created by Agencia YOU in order to develop the best user-centered strategies for your brand. We research and discover who your brand’s audience are, where they are and what their needs are. We also investigate your brand’s peers (competitors) and your brand’s positioning. By focusing on these aspects, our strategies are tailor-made for your brand thereby saving you time, money and resources.

Q: How can I develop a brand on a small budget?

A: You can have an MVB (Minimal Viable Brand) to suit your finances. The most important steps are: The right name, discovering your brand’s Soul, knowing what your target audience wants and knowing your brand’s positioning (how to fit in and stand out). We can streamline and adapt this process to fit your Budget

Q: Q: What's the difference between a 100% Digital Brand Strategy and one which isn't?

A: A 100% Digital Brand Strategy focuses on the online and digital aspects of your brand. This means that the brand’s digital assets (web, emails, social media, online contents, etc.) are streamlined into one coherent direction.

Q: Some of my brand's assets are off-line; can they be included too?

A: Yes of course… brands have to be coherent off-line as well as on-line. All your off-line brand assets will be taken into consideration when we develop the 100% Digital Brand Strategy

Q: My brand already has an on-line following on social media; will these be kept in the new Digital Brand Strategy?

A: We will evaluate all your current on-line channels to see which are cool and which may be superfluous. Whichever the outcome may be, we can assure that with your new Digital Brand Strategy your social media budget will be wisely spent.

BRAND STRATEGY

BRAND STRATEGY

361º BRAND USER EXPERIENCE